Vertrouwelijk voorstel

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Intro

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Hoi naam,

Thank you for the conversations of the past months, and for bringing Andrew, Katharina and Ibo to the table in June. What started as one film for Electromechanical Services has grown into something bigger. You chose the symphony concept, Katharina saw it working for Pump Services, and Ibo saw a style that could connect all service lines.

We also took your feedback on board. A snapping string must never suggest that Sulzer is the problem. So we turned it around: machines can fail, and Sulzer responds in two ways. Fast when something breaks, solving the root cause. And proactively, with maintenance and diagnostics that catch faults before they become critical.

On this page you will find how we bring that to life: one score, seven filming days in Venlo and the UK, and four films that work on their own and together. We agreed to start focused, with room for the full orchestra later.

You know us from earlier Sulzer work, including the X-Line launch and service films we shot for your teams in Scotland, Vietnam and Kazakhstan. This project builds on that.

Met vriendelijke groet,
Jeffrey
Gobsmacked

In het kort
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EMS, Pump Services and Turbomachinery Services each have their own customers, their own marketing and their own films. Yet customers buy the same thing from all three: machines that keep running, and a partner who knows what to do when they don’t.

That promise is hard to show with separate videos in separate styles. A shared creative direction makes Sulzer Services recognisable as one, while every service line keeps its own story. The symphony gives you exactly that.

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An electric motor is like a single violinist in a symphony. When everything performs, you only hear harmony. When one part falls out of tune, the whole orchestra feels it.

Musicians perform in an industrial hall, intercut with Sulzer engineers on generators, motors, pumps and turbos. The music carries the story; your people show how it is done.

  • Emergency response: when a machine fails, Sulzer finds and fixes the root cause
  • Proactive care: maintenance and diagnostics keep the orchestra in tune
  • Machine life extension and rerates: getting more out of what you already have
Onze aanpak

Pre-production: preparing every shoot day

After approval we finalise the concept per film, plan the shoot days with your site contacts and prepare crew, gear, travel and customs. Together we choose which machines, engineers and moments best show each service line.

What we need from you: one contact per site in Aberdeen, Birmingham and Leeds/York, permission to film on site, and engineers who are happy to appear on camera.

Music: composing the Sulzer Services Symphony

We compose three pieces for violin, bass clarinet and percussion, which come together in one symphony. The same score runs through every film, so they feel like one family.

Production: one night in Venlo, six days in the UK

A director and DoP film the cast musicians in an industrial hall in Venlo, then your teams at work in the UK: Turbo Services in Aberdeen, EMS in Birmingham and Pump Services in Leeds/York. Cinema camera, portable lighting and drone.

Post-production: four films and a campaign

Edit, colour grading and sound design for four main films and around 50 edited stills. Every deliverable includes two feedback rounds. You also receive six hero visuals and the Sulzer Services Symphony branding, ready for a campaign or an employer-branding theme such as “Join our symphony”.

Impressie
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Totaal€ 0

excl. btw

Niet in de prijs
  • VAT
  • Optional: a live recording of the symphony with the European Recording Orchestra in Bulgaria, including filming of the session. Real musicians add authenticity and extra stories about the people behind the music (€ 10,500, not included in the total)
  • Films for other business units, when the orchestra grows
Akkoord

Zullen we beginnen?

Accept below and we will take it from there: first a kick-off with you and the site contacts, then the shoot dates for Q1 2027. Questions? Call or email Jos directly.

Dit voorstel is geldig tot datum.

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Top, we gaan aan de slag!

Bedankt voor je akkoord. We hebben het ontvangen en nemen binnen twee werkdagen contact met je op om de volgende stappen in te plannen.

Er ging iets mis bij het versturen. Probeer het opnieuw of mail ons even.
Vragen? Bel of mail gerust.
Jeffrey
Creative Director
Gobsmacked® B2B marketing agencygobsmacked.agency